The Perfect Post

The Perfect Post

If your company doesn’t have a website that is maintained by professionals who produce fresh content for you on a weekly or even daily basis, then keeping your site current should be a major concern in 2012.  A lot of marketing success depends on what clients and potential clients find when they hit the landing page of your company’s site, especially if you sell something, be it product or service.  People expect to find content on your site that is relevant to what you have to offer, is concise and easy to read, and compels...

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Marketing According to High School Students

Marketing According to High School Students

Marketing is an important element in any type of business.  It does not matter if you are selling cleaning supplies or if you make decorative bows and want people to come look at them.  No matter what type of business you are in, marketing is obviously required.  Often times businesses can fail due to the fact that there is not enough or no emphases placed on strategic marketing.  That is sad, but it is definitely a reality that people need to be aware of. There are so many different ways to market your brand and business.  A lot of...

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Google+ Brand Pages for Business

Google+ Brand Pages for Business

Having a Google+ brand profile may be a big thing for your company or website in the very near future, especially since Google today announced it has made that available.  Having a G+ profile doesn’t automatically translate to higher search engine rankings, or even guarantee inclusion in Google’s search engine.  So what can this do for your brand, exactly?  How are people feeling about it so far? The reaction to Google+ business pages so far is mixed, with critics questioning the blatant absence of a number of features that...

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Legal Herbs: Medical Marijuana Direct Marketing

Legal Herbs: Medical Marijuana Direct Marketing

In states that do have medical marijuana laws, legal herbs direct availability is by prescription and many businesses are able to use this as a strategy for marketing.  In these states, patients can qualify to use marijuana legally if they have a “debilitating medical condition.”  These conditions include cancer, HIV, AIDS, agitation of Alzheimer’s disease, and post traumatic stress disorder (PTSD.)   But how does this play into the needs of small businesses in terms of successful marketing?  There are many ways that the information...

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Marketing Vacation Tips

Marketing Vacation Tips

Every marketing professional knows there’s no such thing as a real vacation in this business.  You could be on the French Riviera with a glass of champagne in one hand and a special person in your life by your side, and you would still be thinking about how to keep the marketing going in your absence.  That’s because marketing is one of the most time sensitive professions on earth, and precious moments lost can be difficult, if not impossible, to reclaim.  Here are five helpful tips to help you think less about marketing while...

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Sources of Small Business Capital

Sources of Small Business Capital

The economy has taken a downturn in recent years, and new legislation on health care reform along with the many proposed changes to taxation for privately owned companies and corporations alike have put the crunch on business development in the United States of America.  Small business has always been the backbone of the American economy, but we are beginning to see that too much government interference has resulted in a a great loss in the number of private businesses in this country.  Many go bankrupt, go out of business, and are unable to...

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