You have probably already realized that there are numerous ways for a business to go about generating leads and gaining potential customers.  There are also some wrong ways to go about it as well.  For instance if I were a company that sold ADT home security in Alabama, I would not want to have my ad in a phone book in Michigan.  Businesses need to be smart about where there are putting their money and efforts.  The strategies where you get the most return should involve the most investment.

For the most part, you will see a fair return in online marketing.  Social media, SEO, and paid search are the three main components of marketing online, and you will want to make sure that you are in on it to get more lead and the potential for more revenue and growth.  Find out more below.

Fortunately, writing the perfect blog post isn’t as mysterious as all that.  Professional content specialists know a few things about blog posting, and they’re happy to share what they’ve learned.  Take this infographic, for example.  In it, you see a kind of blueprint for writing the kind of content that will catch the right kind of attention for your site.  These methods are fairly straightforward, and not only will they lead people to appreciate the work you’ve put into them — they’ll also help your search rankings for the keywords that you need your brand to be associated with.  This is only a general outline of an optimized post.  There are tons of other great resources for improving your blogging, and you can find them with, you guessed it, a simple Google search.

Let’s examine an infographic that shows us the many ways in which businesses greenwash their products and company reputations.  One of the most startling revelations in the graphic below is the comparison between the number of products that are labeled and sold as green, and the number that actually fit that description.  There is a lot of deception taking place in marketing right now as companies compete to capitalize on a valuable consumer group that typically spends the money other consumers won’t spend.  Shouldn’t they get what they think they are getting?  We think so.

There are so many different ways to market your brand and business.  A lot of people even turn to social media to promote and market their business.  Facebook, Twitter, YouTube, and more have become easy and inexpensive ways to reach out to a large amount of people that likely vary in backgrounds.  This gives your business more of an edge.  Television, print, and other things of that nature are still important in marketing as well.  The only wrong way to market is to not market at all.

Everyone has their own ways and opinions when it comes to marketing, so let’s take a look at what some students think marketing means.  Maybe this basic example can encourage you and your business to implement some new procedures into your marketing mix.

So, how do you get started building a following for your business on Facebook?  What is the right way to market on Facebook, and are there ineffective tactics that should be avoided?  What is the best way to start and maintain a “page” on Facebook?  How can you find and reach the people who want what you are selling, whether that’s a product, service, or even an idea?  Check out the video below for answers to those questions and more.

The reaction to Google+ business pages so far is mixed, with critics questioning the blatant absence of a number of features that were expected after Google’s repeated assurances that it would be worth the wait.  Everyone pretty much thought that Google’s delay in making brand and business pages an option was because these features had to be worked out thoroughly in advance.  Unfortunately, the new roll out has failed to wow people.  You can learn more about the reaction of people on direct tv.

Still, some of the features are downright awesome, and just because this project is still in some obvious state of infancy doesn’t mean we should write it off.  Check out how to create your business’s page in the video below:

Here are just a few of Steve Jobs’ highlights from his time bringing Apple back from the brink of failure, making it one of the world’s most valuable companies.  His imagination and innovative spirit led to the designs of Apple’s most well loved products;  iPod, iPhone, the Mac, iTunes, and iPad.  Here is a visual tribute to the master of marketing.  Click to expand:

Why can’t they reach it?  Because they aren’t trying.  The mobile sector of search has grown exponentially in the last 24 months alone, and more and more mobile devices are being used to search daily.  This is expected to be a continuing trend, and is not going away anytime soon.  Here is an enjoyable infographic that will let you see a glimpse of what is going on in mobile search and give you a heads up as to why this segment of search marketing is, and will continue to be, so important.